Podcasting is a no brainer for your business.

• Target your niche audience. (Don’t waste time marketing to people who dont “get” you)


• Podcasting gives you the opportunity for a direct connection to your audience.


• Podcasting is intimate. Your audience will feel like they are in personal conversation with you.


• Podcasts are still relatively new, so get in now while consumers have a smaller selection. Unlike Blogs (estimated to be over 150 MILLION blog sites) they podcast industry is almost an untapped resource. Why wouldn’t you want to be a Big Fish in a small pond?


• Podcasting is on-demand content so your audience feels in control. Unlike a email newsletter, they are actively seeking your content when and where it suits them. More and more people are getting fed up with marketing, and therefore gravitating to this type of content.


• Podcasting allows you to easily let people know who you are and what you stand for. This creates a loyal fan base like no other medium.


• Podcasting allows you to reach a Global Audience. And lets face it, if you want to change the world, you HAVE to go global!


• An audio and/or visual connection allows you the opportunity to allow the right tone and emphasis to keep your message clear. Blogs, while they allow content, do not allow you to be in control of how your content comes off.

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